Science fiction as a culture of global innovation
Journal Title: ESSACHESS - Journal for Communication Studies - Year 2010, Vol 3, Issue 1
Abstract
Science fiction participates to the creation of a global culture of innovation. It is diffused in most of the developed countries to promote technical innovation and has motivated a lot of actors of capitalism to imitate the utopian technologies represented in these very popular movies and novels. The stake of this article is to define the strategic habitus in a cultural environment constituted of multiple centers of Research and Development (R&D) organized in network. The management of science fiction is necessary to optimize innovation at a global level. After the step of the ideological filtering of science fiction, the construction of discursive philters permits to manage productive systems with common and normalized cultural considerations. The approaches of sensemaking, storytelling and “strategy as discourse†are used at the theoretical level.
Authors and Affiliations
Thomas MICHAUD| Docteur en sciences de gestion, LIPSOR-CNAM
Keywords
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