THE CAUSAL RELATIONSHIPS BETWEEN COMPONENTS OF CUSTOMER-BASED BRAND EQUITY FOR A DESTINATION: EVIDENCE FROM SOUTH KOREAN TOURISTS IN DANANG CITY, VIETNAM
Journal Title: Asian Economic and Financial Review - Year 2017, Vol 7, Issue 4
Abstract
The main purpose of this study is to examine the causal relationships between components of customer-based brand equity for a tourist destination. We have collected data from 252 South Korean tourists in Danang City and tested some hypotheses by applying structural equation modeling (SEM). Results show that: (1) destination brand awareness has a significant and positive effect on destination brand image, but not on destination perceived quality and destination brand loyalty; (2) destination brand image has positive and direct influences on destination perceived quality and destination brand loyalty; and (3) destination perceived quality has significant positive impacts on destination brand loyalty. Lastly, these findings have managerial implications for decision makers.
Authors and Affiliations
Tran Trung Vinh*| University of Economics, The University of Danang, Danang City, Vietnam, Vo Thi Quynh Nga| University of Economics, The University of Danang, Danang City, Vietnam, Nguyen Phuc Nguyen| University of Economics, The University of Danang, Danang City, Vietnam
Keywords
Related Articles
- EP ID EP2346
- DOI -
- Views 515
- Downloads 42
ARE ISLAMIC BANKS MORE RESILIENT TO GLOBAL FINANCIAL CRISIS THAN CONVENTIONAL BANKS?
Development of global finance in recent years is marketed with the fastest growth in Islamic finance. The recent global financial crisis is characterized by the failure of a number of conventional banks. This led many re...
THE EFFECT OF IFRS, INFORMATION ASYMMETRY AND CORPORATE GOVERNANCE ON THE QUALITY OF ACCOUNTING INFORMATION
The major objective of this study is to investigate the relationship between board diversity and financial performance of insurance companies in Nigeria, with specific reference to how gender diversity, ethnic diversity,...
DETERMINANTS OF DEMAND FOR SPORTS LOTTERY: INSIGHTS FROM A MULTILEVEL MODEL
Sports lottery, as a distinct sport product, has gained increasing popularity throughout the world. Drawing upon various theories developed over the years explaining the lottery gaming behavior, this study empirically ex...
FINANCIAL SECTOR DEVELOPMENT AND POVERTY REDUCTION IN NIGERIA: A VECTOR AUTOREGRESSION ANALYSIS (1980-2010)
This study examines the nexus between financial sector development and poverty reduction in Nigeria using Vector autoregressive (VAR) model. The choice of the study has been motivated by the alleged failure of the financ...
OVERSEAS R&D AND TAIWAN-BASED FIRM’S PRODUCTIVITY - DOES INTERNAL TECHNOLOGICAL CAPABILITY MATTER?
The purpose of this study is to examine the influence of overseas R&D on firm productivity. In particular, we further consider the moderating effect of internal technological capability. To provide more empirical evidenc...