The Effect of Brand Awareness and Brand Image on Customer Purchase Decisions and Customer Advocacy Behavior: A Study on Consumers of Kapal Api Coffee Brand
Journal title: International Journal of Social Science And Human Research
Authors: Amri Yahya, Nuryakin, Siti Dyah Handayani
Subject(s): Economics, Humanities, Law, Social Sciences, Literature, Sociology of Education, Criminology, Public Administration