Marketing Identity

Apply

Marketing Identity

Print ISSN: 1339-5726

Electronic ISSN: None

Basic Info

Publisher: Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava
Country: slovakia
Date added to EuroPub 2019/Nov/06

Subject & More

LCC Subject Category:

Publisher's keywords:

Language of fulltext: english
Time from submission to publication: Weeks

Publication Charges

Article Processing Charges (APCs): No
Submission charges: No
Waiver policy for charges? No

Open access & licensing

Type of License:
Open Access Statement: No
Year open access content began: 2013
Does the author retain unrestricted copyright? False
Does the author retain publishing rights? False

Best practice polices

Permanent article identifier:
Content digitally archived in:
Deposit policy registered in:

Impact Factor

CZECH FAMILY BUSINESS BRANDS AS A TRADITION BEARER

Journal title: Marketing Identity

Authors: Naděžda Petrů, Josef Novák

Subject(s):

EMPLOYER BRANDING OF THE COMPANIES AND ITS IMPACT ON UNIVERSITY STUDENTS – TRENDS RESEARCH IN SLOVAKIA AND CHINA

Journal title: Marketing Identity

Authors: Jana Plchová, Alexandra Turáková

Subject(s):

BRAND BUILDING OF A UNIVERSITY THROUGH UNIVERSITY CULTURE

Journal title: Marketing Identity

Authors: Mária Rostášová, Ivana Dudová

Subject(s):

VALUE PERCEPTION OF OUTDOOR BRANDS IN THE CZECH REPUBLIC

Journal title: Marketing Identity

Authors: Pavel Mráček, František Milichovský

Subject(s):

THE AESTHETICS OF LOGO OR WHY COMIC SANS IS NOT TO BLAME

Journal title: Marketing Identity

Authors: Katarína Šantová

Subject(s):

CONSUMERS’ PERCEPTION OF THE BRAND IN THE CAUSE-RELATED MARKETING

Journal title: Marketing Identity

Authors: Zdenka Musová, Zuzana Huliaková, Hussam Musa

Subject(s):

THE ISSUE OF GAME GENRE TYPOLOGY IN THE SLOVAK ONLINE GAME-MAGAZINE SECTOR

Journal title: Marketing Identity

Authors: Zuzana Bučková, Lenka Rusňáková

Subject(s):

WHO IS „GENERATION C“ AND THE WAY BANKS COMMUNICATE WITH IT

Journal title: Marketing Identity

Authors: Alena Kusá, Igor Piatrov

Subject(s):

INFLUENCE OF THE MEDIA ON MEDIA LITERACY IN CONSIDERATION OF “BABY BOOMERS” GENERATION

Journal title: Marketing Identity

Authors: Alena Daňková, Michaela Rudašová

Subject(s):

PARTICIPATION OF SLOVAK PRODUCTS IN CONSUMER’S PERCEPTION

Journal title: Marketing Identity

Authors: Eva Poliačiková, Dáša Václavíková

Subject(s):

THE CONSUMERS PERCEPTION OF THE BRAND IN DIGITAL ENVIRONMENT

Journal title: Marketing Identity

Authors: Tomáš Ružička

Subject(s):

PLAYING VIDEO GAMES IN RELATION WITH LIFE OF YOUNG PEOPLE: RESULTS OF QUANTITATIVE SOCIOLOGICAL RESEARCH

Journal title: Marketing Identity

Authors: Martin Fero

Subject(s):

PERCEPTION OF MODERN AND RETRO PACKAGING

Journal title: Marketing Identity

Authors: Alena Srbová, Iveta Broučková, Eva Jaderná

Subject(s):

MEDIA IMPACT ON PUBLIC POLICY MAKING

Journal title: Marketing Identity

Authors: Peter Horváth, Ján Machyniak

Subject(s):

THE ENTRY OF A FOREIGN COMPANY (‘THE NEW BRAND’) INTO THE MARKET IN THE SLOVAK REPUBLIC

Journal title: Marketing Identity

Authors: Natália Stalmašeková, Jana Štofková

Subject(s):