slugA Study on Factors Affecting Purchase decision Based on 4 A’s (i.e. Awareness, Affordability, Adoptability and Availability) in reference to FMCG Companies in Rural India. (A Case Study of Hindustan Unilever Limited in Bhopal)

Journal title: International Journal for Research in Applied Science and Engineering Technology (IJRASET)

Authors: Dr. A. K Singh , Imran Mehraj Dar

Subject(s): Engineering, Applied Linguistics