THE IMPACT OF ABOVE THE LINE PROMOTION TOOLS USED IN THE TELECOM SECTOR - A CASE STUDY OF RELIANCE COMMUNICATIONS IN WESTERN UTTAR PRADESH CIRCLE, INDIA Journal title: European Journal of Business and Social Sciences Authors: Dr. Abhinanda Gautam| Senior Facilitator Regenesys Business School Johannesburg Mob +27(789024127) E... Subject(s): Economics, Management Science
