The Influence of Using Idol Kpop Brand Ambassador, Viral Marketing, and Lifestyle on Impulse Buying in Consumers Shopee Marketplace Journal title: International Journal of Multidisciplinary Research and Analysis Authors: Ni Putu Ayu Tika Kurniawati, A A I Krisna Gangga Dewi, N. Paramananda Subject(s): Biological Sciences, Economics, Education, Engineering, Mathematics, Social Sciences, Technological Change, Health science
