A Comparative Study of Emotional Labour Practice in the Zimbabwean Services Industry
Journal Title: International Journal of Management Sciences - Year 2014, Vol 2, Issue 1
Abstract
This study sought to determine the levels of emotional labour practice in various service industries and also to make a comparison of that practice amongst major service industries in Zimbabwe. A total of 500 service employees serving as boundary spanners were surveyed. Collected data was analysed using ANOVA. The study found out that emotional labour practice is high in all major service sectors surveyed with the Hospitality and Tourism industry topping the list.
Authors and Affiliations
Mukucha Paul
Keywords
Related Articles
- EP ID EP26769
- DOI -
- Views 308
- Downloads 7
The Relationships of Social Media and Brand Equity
Social networks have been named as the next media for marketing. For them, blogs, Facebook or Twitter is helpful in understanding the thinking of the people behind the brands. They satisfy the desire of engagement with...
Transitioning From Early Childhood to Primary Education: What the Practitioners Say
Each time a learner moves from one level to another transition occurs. For instance moving from early childhood to primary school is a major step which every learner has to experience in education. If not handled appro...
Challenges and Prospects Confronting Commercial Water Production and Distribution Industry: A Case Study of the Cape Coast Metropolis
This research was conducted to uncover the motivational factors that cause individuals to invest in SMEs in the commercial water production and distribution sector in Ghana, as well as identify the challenges and prosp...
Infusion of TQM in Management Consulting Professional Training in Ghana: Exploring Key Strategic Issues
The purpose of this study is to systematically review the TQM milieu to identify the key dynamics of TQM infusion into management consulting professional training in Ghana. Systematic review of current literature signi...
Ghanaian Consumers of Mobile Phones: Is the Preference Local or Foreign?
The paper contributes to the body of knowledge in the area of brand preference in relation to mobile phone by examining consumers preferred origin of mobile phones and the link of socio-demographic variables in consumer...