A concept of student relationship management in higher education
Journal Title: Prace Instytutu Lotnictwa - Year 2012, Vol 227, Issue 6
Abstract
The paper will present a novel marketing concept of relationship management in higher education and a justification of its application based on the specific character of educational services. The definitions of relationship and relationship management in higher education will be given. The paper will highlight key relationships that should be built by an educational institution with special emphasis placed on students as the most important clients of a school.The paper will proceed to elaborate on the concept of loyalty as the aim of building sustainable relationships with students and its specificity due to the special nature of an educational environment. A student relationship management model will be proposed and discussed as comprising three basic stages of the educational services provision: pre-sales, sales and after-sales stages. The presented model may serve as a basis for further theoretical research or may be applied in practice as it is.
Authors and Affiliations
Anna Drapińska
Keywords
Related Articles
- EP ID EP59563
- DOI -
- Views 108
- Downloads 0
RESULT COMPARISON OF NUMERICAL ANALYSIS AND STRUCTURAL TESTS OF AEROSPACE TEST STRUCTURE
The flaws resulting from the production process of fiber composite aerospace parts constitute a substantial problem for the exploitation safety of the structures. In the project TEBUK ‘Development of the technology for t...
Ohio State University – Institute Of Aviation Undergraduate and PhD Student Exchange
For years the ohio State university has been engaged in international academic and research activities. The Institute of aviation decided to join the ohio State university in this endeavor. The Institute of Aviation stro...
DOBÓR PROCESU KONDYCJONOWANIA PRÓBEK ZGODNIE Z WYMAGANIAMI KWALIFIKACJI KOMPOZYTÓW POLIMEROWYCH DO ZASTOSOWAŃ W KONSTRUKCJACH LOTNICZYCH
W artykule przedstawiono sposób kondycjonowania próbek według stosowanych na świecie regulacji dotyczących kwalifikacji kompozytowych materiałów lotniczych (FAA – Federalna Administracja Lotnictwa – Federal Aviation Admi...
METHODOLOGY OF OUTLIERS DETERMINATION FOR COMPOSITE MATERIALS STRENGTH TESTS
The article presents methodology of outliers determination for composites specimens strength tests. Review of the literature was made to analyze methods of proceedings with outliers, and to get know possible causes of th...
ADHESIVE JOINTS IN COMPOSITE STRUCTURES – A METHODOLOGY REVIEW
In this article, some of the most popular methods of adhesive peel strength, shear strength and modulus testing, as well as sandwich type composite testing are described. Some of the methods presented were later used in...