A Dyadic Perspective on Determinants of Entry Choices in the Global Hospitality Industry
Journal Title: International Journal of Management and Economics - Year 2017, Vol 53, Issue 4
Abstract
This paper discusses the firm-level determinants of international hotels’ foreign markets entry choices, contrasting acquisition with management and franchise contracts, based on a resource-dependency perspective and appropriability theory. It points out that brand equity, relatedness of products and market segmentation, partner-specific knowledge of hotels, international experience, and the duration of proprietary knowledge impact hotels’ decisions on how to enter a foreign market. In addition, the paper suggests the existence of entry choices sequence favorable to acquisition probability after the end of management contract when the franchisors’ or management companies’ proprietary knowledge attenuates. Contract activity is likely to be renewed after the acquisition, once the management company has established a new form or a higher level of proprietary knowledge.
Authors and Affiliations
Kun Yang, John D. Buschman
Keywords
Related Articles
- EP ID EP302959
- DOI 10.1515/ijme-2017-0027
- Views 70
- Downloads 0
Social Desirability Bias and Earnings Management around the World
In this paper we test whether inter-country variation in individuals’ tendency to conform, as measured by the Lie (social desirability) scale used in the Eysenck Personality Questionnaire, can explain differences in the...
Generation Gap Management in Restructured Metallurgical Enterprises in Poland
This paper concerns the problem of generation gap management resulting from personnel restructuring in foundries in Poland. Structural changes to steelworks led to a sharp decline in employment caused by decreased steelw...
Socio-Economic Implications of Female Inclusion in Organizational Structures and in Leadership Positions
The perception of women’s statutory place within organizations has been influenced by gender bias, which has led to discrimination. Lowering barriers related to gender inequality and introducing constructive changes take...
Exploration of Key Success Factors that Influence Business Performance: The Experiences of Women Micro-entrepreneurs from Mazovia Voivodeship of Poland
Women-owned businesses are one of the fastest growing categories of firms in the world, but they are greatly understudied in countries from the Central and Eastern Europe (CEE) [Zapalska et al., 2005]. The purpose of thi...
Culture-Laden Imports: International Market Entry and Cultural Taboos
This empirical study investigates American market responses to a Spanish product that is strongly culture-laden and may violate cultural taboos. Surveys were conducted in two contrasting US universities in Arkansas and C...