A FRAMEWORK BASED CUSTOMER SATISFACTION FACTORS TOWARDS ONLINE SHOPPING
Journal Title: Research Hub - Year 2018, Vol 4, Issue 3
Abstract
The aim of this research is to identify the factors that influence customer satisfaction on online shopping among society. This paper proposes a framework to identify the customer satisfaction towards online shopping. In order to achieve this aim, the proposed framework identifies the factors that influence customer satisfaction. As a result, the study reveals the factors that influence customer satisfaction on online shopping. This paper is also expected to act as a medium to see factors that affect customer satisfaction in online purchase transactions in Malaysia.
Authors and Affiliations
Nur Aqwa Aqilla Zainal and Nor Ain Murni Bahrom
Keywords
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