A MOTIVATIONAL MODEL OF IMAGE FORMATION IN THE REGIONAL HOSPITALITY INDUSTRY
Journal Title: ВЧЕНІ ЗАПИСКИ ТАВРІЙСЬКОГО НАЦІОНАЛЬНОГО УНІВЕРСИТЕТУ ІМЕНІ В.І. ВЕРНАДСЬКОГО СЕРІЯ: ЕКОНОМІКА ТА СУСПІЛЬСТВО - Year 2018, Vol 29, Issue 5
Abstract
The article defines and describes the tools and methods for forming the image of enterprises of hotel and restaurant business. The problems and main directions of image formation are considered. The marketing principles of development of the image of enterprises of hotel and restaurant business as an integral system are defined: deepening the sphere of interests of restaurant and restaurant business to products and services provided earlier by enterprises of other industries; the democratization of activities related to the expansion of the consumer's circle; specialization of activity focused on new consumer segments; development of new activities in the market of tourist services; the global nature of marketing activities caused by globalization and the concentration of the entire hotel and restaurant business in general. The motivational model of image formation in the regional hotel and restaurant business is given. The main components of the proposed motivational model and the features of image formation are determined.
Authors and Affiliations
I. O. Petrovska, V. I. Darmohrai
Keywords
Related Articles
- EP ID EP566772
- DOI -
- Views 112
- Downloads 0
INDIRECT TAXATION IN UKRAINE AND THE WAYS OF ITS IMPROVEMENT
The article is devoted to indirect taxation in Ukraine. The role of indirect taxes in formation of consolidated budget of the state is examined. The role of indirect taxes in tax system, as well as the direction of adapt...
SYNERGY COMPONENTS IN THE SYSTEM OF MANAGEMENT OF THE FINANCIAL RESULTS AT THE ENTERPRISE
It is indicated, that the system for management with the processes of financial result is unstable and it is open for the negative and positive influence of the certain factors. It is indicated, that in the process of se...
ОЦІНЮВАННЯ НЕРЕАЛІЗОВАНОГО ТРУДОВОГО ПОТЕНЦІАЛУ РЕГІОНІВ УКРАЇНИ
Стаття присвячена проблемі оцінювання трудового потенціалу регіонів. Трудовий потенціал є рушійною силою економіки регіонів України. Запропонований метод оцінювання трудового потенціалу дозволяє визначати рівень нереаліз...
ESSENTIAL-CRITERIAL CHARACTERISTICS OF THE LOCAL LABOR MARKET
It is stated that the content of socio-economic policy of the territories is determined by the peculiarities of functioning of the local labor market, depending on certain classification criteria. The properties of the l...
INNOVATION DEVELOPMENT MANAGEMENT OF UKRAINIAN RURAL TERRITORIES: PROBLEMS, COMPONENTS CHARACTERISTICS, AND COMPARATIVE ESTIMATION
The article emphasizes on the importance of innovation management within the development of rural territories of the country. Based on the scientific developments of the foreign and local researchers, the author has prov...