A Multimodal Discourse Analysis of the Interactive Meaning in Public Service Advertisement
Journal Title: JOURNAL OF ADVANCES IN LINGUISTICS - Year 2019, Vol 10, Issue 0
Abstract
On the basis of Kress and van Leeuwen’s Visual Grammar based on Halliday’s Systemic Functional Linguistics, this study explores the interactive meaning in three public service advertisement multimodal discourses, adding evidence to the assumption that Systemic Functional Linguistics can be applied to the multimodal discourse analysis of public service advertisement in a feasible and operational manner.
Authors and Affiliations
Shuting Liu
Keywords
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- EP ID EP651097
- DOI 10.24297/jal.v10i0.8196
- Views 105
- Downloads 0
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A Multimodal Discourse Analysis of the Interactive Meaning in Public Service Advertisement
On the basis of Kress and van Leeuwen’s Visual Grammar based on Halliday’s Systemic Functional Linguistics, this study explores the interactive meaning in three public service advertisement multimodal discourses, adding...