A Scale to Measure the Attitude of Farmers towards Vegetable Supply Chain Management
Journal Title: International Journal of Educational Science and Research (IJESR) - Year 2017, Vol 7, Issue 6
Abstract
Attitude of an individual determines its acceptance, adoption, continuance and rejection. Attitude is the degree of positive or negative effect associated with some psychological object. This study was designed, to develop a scale to measure the attitude of farmers towards vegetable supply chain management. Edward’s (1969) equally appearing interval scale was adopted to develop the scale. The final scale comprised of ten statements. This scale was standardized for administration.
Authors and Affiliations
R. Kiran, S. D. Sivakumar
Keywords
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