A Study of Consumer Buying Behaviour of FMCG Products in Calicut City (With Special Reference of Tooth Paste)a
Journal Title: International Journal of Scientific Research and Management - Year 2017, Vol 5, Issue 7
Abstract
Tooth paste are fast moving consumer goods that have seen a surge in their sales in the past few decades in India more and more people are opening up to the idea of experimenting and trying out newer Tooth paste. This study is attempt to c over the various factors that influence the buying decision of consumers who plan to purchase and or used Tooth paste. FMCG sector is the fourth largest sector in India touching everybody life’s in every day. The FMCG goods sector is vital contributor to I ndia’s gross domestic products. The field of consumer behavior is the study of individual, group, organization and the process is used to select, secure, use and dispose of products and services that satisfies their needs. The Indian Tooth paste industry i ncludes about 700 companies with combine annual revenue about $17 billion and also spread all the major metropolitan cites. India per capita consumption of Tooth paste is at 460 grm. Per annum. The Indian market capitalization of Tooth paste industries is 70% of India’s population resident in rural area and 50% Tooth pastes are sold in rural market. To attain this objective, a survey was developed and administered across various part of Calicut city
Authors and Affiliations
Fazeen Rasheed . A. K
Keywords
Related Articles
- EP ID EP314754
- DOI -
- Views 93
- Downloads 0
Influence of Organizational Factors o n In - House Software Quality Assurance in Strategic State Corporations in Kenya
Purpose: The purpose of the study was to determine the influence of organizational factors on in - house software quality assurance in Strategic state corporations in Kenya . Methodology: The study used quantitative rese...
English To Punjabi Script Converter System For Proper Nouns Using Hybrid Approach
The most commonly faced problem with translators is to translating proper nouns like names and technical terms. In this resea rch work we have proposed a English to Punjabi transliteration system for proper nouns that i...
Design, Planning, Machining, a nd Manufacturing Using Rapid Prototyping Technologies i n Modern Engineering
The term rapid prototyping (RP) refers to a class of technologies that are used to produce physical objects layer - by - layer directly from computer aided design (CAD) data. These techniques allow designers to produce t...
Investors Attitudes towards Stock Market Investment
The researcher was inspired by the persistent lack of local investors participating on the National Stock Exchange (NSE), the wide spread ignorance about financial assets and the continuous purchase of st...
A Comparative Study on Equity, Commodity, Currency Derivatives in India - Evidence from Future Market with special reference to BSE Ltd, Mumbai
The study compares the equity, commodity, and currency derivatives in India – evidence from future market. This study focus on the risk and return associated with derivatives used in equity, commo dity, and...