A Study of Consumer Buying Behaviour of FMCG Products in Calicut City (With Special Reference of Tooth Paste)a

Journal Title: International Journal of Scientific Research and Management - Year 2017, Vol 5, Issue 7

Abstract

Tooth paste are fast moving consumer goods that have seen a surge in their sales in the past few decades in India more and more people are opening up to the idea of experimenting and trying out newer Tooth paste. This study is attempt to c over the various factors that influence the buying decision of consumers who plan to purchase and or used Tooth paste. FMCG sector is the fourth largest sector in India touching everybody life’s in every day. The FMCG goods sector is vital contributor to I ndia’s gross domestic products. The field of consumer behavior is the study of individual, group, organization and the process is used to select, secure, use and dispose of products and services that satisfies their needs. The Indian Tooth paste industry i ncludes about 700 companies with combine annual revenue about $17 billion and also spread all the major metropolitan cites. India per capita consumption of Tooth paste is at 460 grm. Per annum. The Indian market capitalization of Tooth paste industries is 70% of India’s population resident in rural area and 50% Tooth pastes are sold in rural market. To attain this objective, a survey was developed and administered across various part of Calicut city

Authors and Affiliations

Fazeen Rasheed . A. K

Keywords

Related Articles

Role Of Entrepreneurship In Economic Development

The study tells that t he entrepreneur acts as a trigger head to give spark to economic activities by his entrepreneurial decisions. He plays a pivotal role not only in the development of...

A FUZZY CLUSTERING ENSEMBLE APPROACH FOR CATEGORICAL DATA

Data clustering is one of the essential tools for perceptive structure of a data set. It plays a crucial and initial role in machine learning, data mining and information retrieval. The intrinsic proper...

Survey on Storage Insect Pest, Methods of Storage and Management Measures on Sorghum Grain around Sub Zoba Hamelmalo , Eritrea

Survey was intended to study the storage insect pests in sorghum around the sub - z oba Hamelmalo. Though this crop is one of the most stable field crops in Eritrea, it is severely infested by many storage insect pests....

An Efficient Approach For Indexing Web Pages Using Page Ranking Algorithm For The Enhancement Of Web Search Engine Results Results

A s web is the largest collection of information and plenty of page s or documents are newly added and deleted on frequent basis due t o the dynamic nature of the web. The information present on the web is of great need...

Impact of FDI on Employment Generation in India

Job creation is one of the main challenges for developing cou ntries. Many people believe that FDI can generate many benefits to help solve the capital shortage problem in developing countries. But in...

Download PDF file
  • EP ID EP314754
  • DOI -
  • Views 92
  • Downloads 0

How To Cite

Fazeen Rasheed . A. K (2017). A Study of Consumer Buying Behaviour of FMCG Products in Calicut City (With Special Reference of Tooth Paste)a. International Journal of Scientific Research and Management, 5(7), -. https://www.europub.co.uk/articles/-A-314754