A Study of Portrayal of Women InAdvetisement In India
Journal Title: International Journal of Marketing and Technology - Year 2017, Vol 7, Issue 9
Abstract
The portrayal of women in advertisements is the most controversial topic of discussion now-a-days. The presentation of women by media is not a new thing. From decades they have been portrayed in ads. In very earlier days she had been presented as housewife, mother, sister i.e. in stereotypical roles. From past two decades her presentation has been enjoying a shift from the stereotypical role to a career oriented, self-dependent and empowered role. Advertising is having a huge role to play in the everyday life of people. To increase the status of women in society, advertisements can play a very important role. She is shown as an independent working woman who don‟t have to rely on someone for her every single need and infact she has a place beyond the boundaries of her house. In this era although she is becoming independent but she has not left her traditions and good values, she is ambitious and is devoid of all the traditions.
Authors and Affiliations
Asha Khatri 'Nee' Ganjsinghani
Keywords
Related Articles
- EP ID EP19666
- DOI -
- Views 354
- Downloads 20
GLOBAL BUSINESS
Global business consists of transactions that are devised and carried out across national borders to satisfy the objectives of individuals, companies, and organizations. These transactions take on various forms, which...
AN EMPIRICAL INVESTIGATION OF THE DETERMINANTS OF DEPOSIT MONEY BANK’S INVESTMENT IN TREASURY BILLS IN NIGERIA (1970-2009)
This study is an empirical investigation of the determinants of deposit money bank’s investment in treasury bills in Nigeria (1970-2009). One hypothesis was formulated to guide and direct the study. The hypothesis form...
A Study of Marketing Strategies Part 1: for Selected Pharmaceutical Medicine adopted by Pharmaceutical Companies in and around Pune Region
This paper of current marketing practices in the pharmaceutical sector, examining Medical Representative, Drug Stores, Doctors and Consumer-oriented promotions. It presents examples of marketing practices and their imp...
GREEN MARKETING – A BRIDGE BETWEEN CONSUMERISM AND CONSERVATION
The process of globalization accelerates the social responsibilities of corporate houses that have become significant aspect in today's era. The conscious efforts are being made by organizations to maximize its positiv...
PARADIGMS OF SATISFACTION RESEARCH: A CONCEPTUAL FOUNDATION
The notion of satisfaction has been the focal point of interest in the understanding of human behavior. In academic literature satisfaction has been viewed from various branches of academics. Satisfaction has been used...