A STUDY ON ATTITUDE OF RURAL PEOPLE TOWARDS EBANKING SERVICES IN ERODE DISTRICT
Journal Title: PARIPEX-Indian Journal of Research - Year 2016, Vol 5, Issue 5
Abstract
E-banking is a generic term making use of electronic channels through telephone, mobile phones, internet etc. for delivery of banking services and products. The concept and scope of e-banking is still in the transitional stage. It increases efficiency in the sphere of effective payment and accounting system thereby enhancing the pace of delivery of banking services considerably. It allows customers to access banking services electronically such as to pay bills, transfer funds, view accounts or to obtain any banking information and advice. E-banking also facilitates new relationships with customers, regulatory authorities, suppliers and banking partners with digital-age tools (Dr. Himani Sharma 2011). In the way e-banking is one of the most emerging concepts which is used by all the people. However, the rural people are not still unaware of it and even though they have aware, they reluctant to use it. Hence, this study spots a light on E-banking service awareness of general public in rural area in Erode District. The data was obtained through the use of structured questionnaire. The study is confined to convenience sampling method. The sample size of the study is 50. The data were analysed with percentage method, Henry garret ranking method and factor analysis.
Authors and Affiliations
Dr. K. M . Kumaraguru, Dr. M. Gomathi
Keywords
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