A STUDY ON BRAND AWARENESS AND PREFERENCE OF CONSUMERS REGARDING “PAPER BOAT” IN BANGALORE
Journal Title: IMPACT : International Journal of Research in Humanities, Arts and Literature ( IMPACT : IJRHAL ) - Year 2019, Vol 7, Issue 4
Abstract
The present study attempted to explore the level of awareness and preference towards ‘Paper Boat’ products in selected locations in Bangalore city. The empirical research used both primary and secondary sources of data and primary tools of data analysis included Chi-square, Anova, Regression and Reliability tests using SPSS. The sample size was 190 respondents and convenience sampling technique was used. The major findings of the study was : all people by and large are aware of Paper Boat products including Beverages and Ready to eat snacks. We found a significant difference among the respondents based on their gender, age, income and occupation affecting their choice and patronage towards Paper Boat products.
Authors and Affiliations
Sweta Choudhary, Turya Tejaswita, Vanya Srivastava, Vijaya Abhishek
Keywords
Related Articles
- EP ID EP563216
- DOI -
- Views 94
- Downloads 0
OBJECTIFICATION, A CASE OF SOCIAL ACCORD AGAINST DYSTOPIAN AGONY AS IN GEORGE ORWELL’S 1984 AND SUZANNE COLLINS’S THE HUNGER GAMES
Objectification is unacceptable in any civilized human society, in fact the modern society encourages the dictum of individuals and focus on individual rights against collective will fast overruling the subjectivity of t...
Critical Appraisal of Sira Marma with Special Reference to Vidhura Marma
Marmas are the points which lie in our whole body. According to Ayurvedic literature at these points, the Prana (Jivaniya Shakti/ Vital energy) situated naturally. Acharya Sushruta (Ayurvedic, surgeon of an ancient perio...
HOW CAN EFL TEACHERS USE LEXICAL BUNDLES TO PROMOTE ENGLISH L2?
Lexical bundles are defined as a combination of three, four or more words that are frequently recognized without change for a set number of times in a particular corpus. Basically, the delineation of lexical bundles must...
NATIONALISM TO NEO NATIONALISM- A HISTORIOGRAPHICAL REVIEW
A nation is made up of people who have nationalistic common feeling and the notion of being one as a unit. Nationalism as a movement flourished in Modern period i.e. the twentieth century. History has shown that people h...
Present Scenario and Some Problems of Handloom Industry A Study With Handloom Weavers’ in Tufanganj Block–I of Cooch Behar District West Bengal
Handlooms have been known to India right from the historic ages. Basic needs of the human being are the food, clothes, and shelter. This study explores the dynamic of local level trade in household-based handloom product...