A STUDY ON BUYERS PREFERENCE OF AMWAY PRODUCTS IN TIRUNELVELI
Journal Title: International journal of research -GRANTHAALAYAH - Year 2016, Vol 4, Issue 6
Abstract
Customers are the prime focus of any organization. The most important asset that any firm, can have is customers. An organization greatly depends on how many customers it has (customer base) how they buy and how often they buy. Satisfied customers usually buy more and buy frequently. Loyal customers also act best promotional source to new customers. They tend to bring in more and more new customers through word of mouth communication. It improves the market position of the firm and also the profits. This paper deals with the buyers’ preference of amway products in Tirunelveli city.
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