A STUDY ON CONSUMER SATISFACTION OF AACHI MASALA PRODUCTS IN CUDDALORE DISTRICT
Journal Title: International Journal of Research in Social Sciences - Year 2017, Vol 7, Issue 8
Abstract
“Aachi Masala” is the popular of Masala as the household among the millions of people today, it is doing Masala trading into the field of pure spice powders like Turmeric, Chilli, Coriander powders, and Matten, Chicken, Kulambu Masalas etc., this curiosity lets to enter into masala world with boldness. This masala encountered a lot of hurdles, since selling masala products during those days to the oriental women who are traditionally conservative. It is not easy to sell. It is concept sealing on “Easy Cooking” rather than marketing food products with self-determination and persistent attempts, it is able to get into the kitchens of our country and the rest of the world. The store may look like a wonder, but the hard work, the pot holes and the bumps on the way to producer. The person who stood behind produce masala for all those achievements was with help of their business partner. The main objective of this research is to identify the consumer satisfaction of Aachi masala products in CUDDALORE District. The suggestion is help to improve the quality of the Product.
Authors and Affiliations
Dr. R. Krishna Kumar And Manikandan. R
Keywords
Related Articles
- EP ID EP20311
- DOI -
- Views 261
- Downloads 11
A Study On Customer Perception On Life Insurance Policies In India (with reference to Prakasam district in Andhra Pradesh)
Insurance is related to the protection of the economic values of the assets. Every human being has the tendency to save to protect him from risks or events of future. Insurance is one form of savings where in people tr...
Stimulating the development of small business and private entrepreneurship through a tax mechanism in the Republic of Uzbekistan
The article examines such issues as the role and development of small business and private entrepreneurship in the Republic of Uzbekistan, analyzed the gradual decrease in the tax burden, the share of small businesses...
International Migration, Goan Diaspora and the caste dynamics in Assolna, Velim, Cuncolim (Goa)
This paper presents how the upward social mobility brought about due to Goan diaspora and the socio-economic linkages with the sending society, contributes to the structuration of the caste structured society in to a...
Sarva Shiksha Abhiyan: Major Challenges
The core of Human Resource Development is education, which plays a remarkable role in the socio-economic development of the Country. Development of the citizens is depend on the quality basic education leads to a bette...
SELECTED PARENTAL FACTORS INFLUENCING LEARNERS’ TRANSITION FROM HOME TO PUBLIC PRESCHOOLS OF NYABONDO ZONE NYAKACH SUBCOUNTY- KISUMU-KENYA
The study investigated the selected parental factors influencing learners Transition from Home to Public Preschools of Nyabondo Zone, Nyakach Sub-county-Kisumu-Kenya. The research was informed by Social Cultural Theory...