A study on customers’ preferance and satisfaction toword’s Himalaya product with reference to Coimbatore city, India
Journal Title: International Journal of Interdisciplinary and Multidisciplinary Studies (IJIMS) - Year 2015, Vol 2, Issue 5
Abstract
This study is to identify the customers’ preference and satisfaction towards Himalaya products and to investigate the influence of product dimensions on customer satisfaction and customer loyalty as well as to understand the Himalaya effect of the product. Himalaya products are part of the knowledge of indigenous cultures and marginal societies across the globe which has stood the test of time.
Authors and Affiliations
SV. Ramesh, V. Pavithra
Keywords
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