A Study on Factors Affecting Intentions to Purchase Life Insurance through Bancassurance Channel in Vietnam
Journal Title: Journal of Economics, Finance and Management Studies - Year 2023, Vol 6, Issue 10
Abstract
The article aims to assess the factors affecting the intention to purchase life insurance through Bancassurance channel of individual customers in Vietnam. Research data was collected from 605 individual customers using Bancassurance services at commercial banks in Vietnam today. The study has proposed 3 main factors affecting the intention to purchase life insurance through Bancassurance, including: (i) Perception of behavior control, (ii) Subjective norms, (iii) Trust in bank employees. The results of this research are the basis to propose a number of solutions for managers in the field of banking and insurance cooperation to effectively use the Bancassurance distribution channel.
Authors and Affiliations
Pham Thi Thu Thuy, To Thi Hong, Le Tran Ha Trang
Keywords
Related Articles
- EP ID EP727656
- DOI 10.47191/jefms/v6-i10-37
- Views 89
- Downloads 0
Treasury Single Account and Tax Revenue in Nigeria: Comparative Analysis of Pre- and Post-Implementation Periods
This study investigates the impact of the Treasury Single Account (TSA) on tax revenue in Nigeria, specifically focusing on oil tax revenue (OTR) and non-oil tax revenue (NTR) across pre- and post-TSA implementation peri...
The Role of Intellectual Capital in Moderating the Effect of Competitive Advantage on MSME Performance
This study aims to examine the role of Intellectual Capital in moderating the effect of Competitive Advantage on MSME Performance. Resource-Based View Theory (Barney, 1991) and Porter's Strategic Generic Theory (1980) un...
Interaction between the Financial Market and Economic Policies: An Approach Based on the Crisis Caused by the COVID-19 in Brazil
The COVID-19 has social and economic impacts, especially in emerging countries like Brazil. The Brazilian’s context was different from the rest of the world, because while the other countries have to manage social and e...
The Effect of Profitability, Dividend Policy and Capital Structure on Firm Value of the Consumer Goods Industry Sector Listed in the Indonesia Stock Exchange (IDX)
This study aims to examine and obtain empirical evidence that Profitability, Dividend Policy and Capital Structure, affect the firm value of consumer goods industry sector listed in Indonesia Stock Exchange in the 2011-2...
Analysis of Student Financial Management Behavior
The purpose of this study is to see how parental income, lifestyle, and locus of control affect financial management behavior. Active students from the Faculty of Economics and Business at Janabadra University in Yogyaka...