A Study on Maintaining and Enhancing Brand Value with Sustainability Among Companies
Journal Title: Journal of Social Welfare and Management - Year 2019, Vol 11, Issue 3
Abstract
Sustainability concerns are An epochal issue nowadays and when it related to consumers health and ecological point of view or for future generations it becomes a prime issue for the business or corporations to adopt, maintain, sustainability practices as it enhances the Brand value as well as Brand image and brand survival capacity. These values can be critically important or small in consequential things but above all they are the things which give the brand its worth and differentiate from all others. Through these brands value a product or service is enhanced beyond its functional purpose. In this context the brand provides the consumer with more value and this is why they are prepared to pay a premium to acquire it. This paper attempts to conduct study on how far sustainability concerns are epochal for the companies brand value. An effort has been made in the present study to conduct the study on the scenario by conducting t test in order to explain the understanding and importance of the respondents in this relatively new aspect from the point of view of company’s product Brand value is the noteworthy aspect in every company as it by and large responsible in getting attention wherein in current scenario it was observed that brand value is dependent on sustainability measures. This paper assesses and examines Brand value of companies affected by sustainability and sustainability concerns impact the performance and profitability aspect of the companies. This paper concludes that sustainability issues improving the brand performance and image and obviously the value which will be possible by strict and a well utilization of resources and adoption of green practices.
Authors and Affiliations
Dimple Meena
Keywords
Related Articles
- EP ID EP671144
- DOI 10.21088/jswm.0975.0231.11319.3
- Views 118
- Downloads 0
Significance of Peace Studies for Youth in Higher Education System in Tamilnadu
Generally youth are considered the pillars of any society. However over time the Indian youthsýÿ view on various issues has not been considered despite their ever increasing numbers and influence in the society. The pape...
Relationship between Self Concept and Adjustment Level among B.Sc. Nursing Students in SRM College of Nursing, SRM University
Adolescence is a dynamic period of growth and development that bridges childhood to adulthood while being distinctively different from both groups. Adolescence is characterized by many interrelated change of body mind an...
Causes of Human Rights Violations and Thirty Decades of Ethnic Conflicts: A Sri Lankan Perspective
A peaceful and just society could be founded by preserving human rights. Every state is bound to ensure these rights. The failure of the states to protect human rights in the country would eventually lead to the string o...
Trend and Growth of Export from Medicinal Plants and Aswahagandha in India
Medicinal plants defend the means of support of millions of people, predominantly in the Indian Himalayan region. The present paper deals with the trend and growth of export earnings from medicinal plants and aswahagandh...
To Study the Feasibility and Effectiveness of Dr. Sunil Mhaske’s Administrative Model for Students of Medical College
In India the students comes for education from various places of world. Also in our country- India there is quite different geographical areas of different culture and languages. Our population is so high with different...