A Study on the Impact of Cycling Sports Tourism Satisfaction on Revisit Intention—a Case Study of Taoyuan Shihmen Reservoir
Journal Title: International Journal of Business and Management Invention - Year 2017, Vol 6, Issue 9
Abstract
In recent years, recreational sport has been flourished in Taiwan. With vigorous development of sports tourism industry, cycling tourism has once again become popular. From city sightseeing to country-depth tourism, visitors can ride bikes everywhere. The purpose of this study is to explore tourist background, tourist satisfaction with bicy\cle tracks, and revisit intention of Taoyuan Shihmen Reservoir Bicycle Track. Also, the relationship between tourist satisfaction and revisit intention is further analyzed. In this study, the questionnaire survey is conducted. A total of 300 questionnaires are sent out, with a total of 295 valid questionnaires and an effective recovery rate of 98.3%, after the deduction of 5 questionnaires which are incomplete or consistent with each other. Descriptive statistics, correlation analysis and multiple regression analysis are conducted. The results show that the majority of cycling tourists are male, aged 26 to 35 years old, most of whom are single, having college degree, working in manufacturing industry, living in the north part, and with NT40,000-NT50,000 monthly income; tourist satisfaction with bicycle tracks has a significant effect on overall satisfaction; and the overall tourist satisfaction with bicycle tracks has a significant impact on revisit intention. At the end of this study, it puts forward practical recommendations and related academic research directions for Taoyuan Shihmen Reservoir Bicycle Track. It is also hoped that this study would be helpful to the planning of bicycle tracks for Taoyuan City Government and relevant institutions.
Authors and Affiliations
*Kuo-Wei Lin1 ,, Ching-Hui Lin2 ,, Xiaoqing Wu3
Keywords
Related Articles
- EP ID EP407184
- DOI -
- Views 137
- Downloads 0
Management Strategy In Human Resources Development In Non Govermental Organization Community
Management strategy that activates and focuses on social services organized by various non-governmental organizations as social services shows the tendency to focus on social service activities that are usually organized...
A Study On Stress At Workplace With Reference To Axles India Limited
The aim of this paper is to study the stress level of employees at work place and employees’ satisfaction towards the management practices and work stress. Suggestions and recommendation are also given to further to redu...
Influence of Stakeholder Management on Appropriation of Competitive Advantage
Among the large number of studies on competitive advantage, there are distinctive research streams based on different units of analysis which thus display various emphases. Although scholars have distinctive views on the...
The Effectiveness of Organizational Design and Culture; Case Study Starbuck Medan Gopeng, Malaysia
The organization performance and overall effectiveness is based on its organizational design. A few studies show that appropriate organizational design play an important role for business success in the international bus...
Trend Analysis of Security Return of Select Housing Financiers in India
This study analyses the security trend movement of select Housing Financiers in India in for ten financial years starting from 2006 to 2016. The study is purely based on secondary data which consists of published online...