A Study on the Inducing Factors of Purchase Decision of Select Consumer Durables with Special Reference to Coimbatore City
Journal Title: IJAR-Indian Journal of Applied Research - Year 2015, Vol 5, Issue 4
Abstract
The world of today is changing fast. India is no exception. Especially after the opening up of the economy, the pace of change that India and its people are experiencing in their socio-cultural milieu is mind bo-g gling. India, with its wide diversity, offers a fascinating scope to study the host of changes which developmental activities have brought about in its social & economic frame work. Consumer durables involve any type of product purchased by consumers that is manufactured for long-term use. As opposed to many goods that are intended for consumption in short term, consumer durables are intended to endure regular usage for several years or longer before their repla-ce ment is required. The prime reason for a paradigm shift in the shopping attitude of the Indian consumer is the change in their preferences and tastes. Due to the increasing use of IT and telecom, Indian consumers have become aware of brands and shops for lifestyle and value brands according to the need and occasion.. The spending on essential co-m modities has been steadily falling over the years, whereas the consumption of discretionary products has been growing at a healthy pace. But the consumer has enough competitors to serve the same product at different prices, with good qu-al ity and various promotion strategies. Hence the consumer has the power to prefer, and select a particular brand.
Authors and Affiliations
Dr. P. Sekar
Keywords
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