A Study to Propose a Model for Consumers’ Attitude towards Online Banking after Recent Demonetization in India
Journal Title: Saudi Journal of Business and Management Studies - Year 2017, Vol 2, Issue 1
Abstract
Abstract: The aim of this study is to propose a model for understanding consumer attitude towards online banking regard to recent demonetization in India. The popular consumer behavior models like theory of planned behavior, theory of reasoned action and technology acceptance model are reviewed for developing the proposed model in this study. The dependent factor in the proposed model is consumer attitude towards online banking and independent factors are demonetization knowledge, convenience, social status and convenience. The items for the proposed constructs in the proposed model are given in this paper. This research paper helps the scholars to use the measurement scale to study consumer attitude towards online banking in the era of demonetization. Keywords: Demonetization, consumer attitude, online banking, internet banking, net banking.
Authors and Affiliations
P. Kishore Kumar, Mohd Amzad Pasha
Keywords
Related Articles
- EP ID EP394715
- DOI -
- Views 175
- Downloads 0
Financial Management of Credit Sales for Future Services: Cost Estimates for Businesses
Abstract:The aim of this study is to show a brief analysis on credit sales for future services to protect the financial stability of businesses that offer them. An introductory review on the existing demand of future ser...
The Influence of Dimensions of Job Burnout on Employees’ Commitment: A Perspective of Malaysia
Abstract: This study investigates the job burnout components impact on manufacturing workers job commitment since burnout known as a syndrome that influences employees’ motivation and their commitment level. As well, eac...
New Business of LIC of India under Individual Assurance in the 21st Century: An Appraisal
Abstract: The insurance sector in India has witnessed the different phases viz. open competitive market, nationalised market, liberalised market and highly competitive market. After the foundation of IRDAI, private insur...
The Impact of Enterprise Culture to Quality Management in Lilama
Abstract:Since 1992, the concept of group culture has been under the influence of globalization. Corporate culture is frequently studied in multinational companies called cultural management. The expansion of the new mar...
Deviant Workplace Behavior: The Comparison between Employees and Employers at a Government Bank inThailand
Abstract: Despite deviant workplace behavior has increasingly become a serious problem in today’s organizations and has been reported to significantly affect on both individual and organizational effectiveness and perfor...