Advertising slogans perception peculiarities (on the basis of English slogans translations into Ukrainian and Russian)
Journal Title: Науковий вісник Дрогобицького державного педагогічного університету імені Івана Франка. Серія: Філологічні науки (мовознавство) - Year 2016, Vol 6, Issue
Abstract
The article is dedicated to the specifying of the translation adequacy problem of advertising texts in general and slogans of the commercial advertising in particular. The scientific works regarding the issues of translation of advertising texts have been reviewed and the actuality of the chosen topic has been stated. The main scientific approaches to the defining of the slogan as the language genre of advertising communication have been given. The specifics of functioning of the slogan as the key component of the advertising campaign and the raised requirements for the translation of slogans into national languages have been taken into account. The importance of consideration of the peculiarities of slogans perception by the potential consumers of the advertisements has been proven by the conducted the associative experiment.
Authors and Affiliations
Д. М. Добровольська
Keywords
Related Articles
- EP ID EP447605
- DOI -
- Views 158
- Downloads 1
Tendencies of developing functional semantics of cultural linguistic representations of space in the British and American variants of English.
The article іs devoted to the functioning of the British and American cultural linguistic representations of the functionally-semantic field of space in the contexts of different functional styles of English. So, the aim...
Tension as a category: the core of notion
In this article tension is conceptualized as a text category which content is viewed in the framework of modern psychological and narratological studies. The essence of tension is represented by the integrity of several...
Heuristics of micro-diachronic concept studies: economic crisis in the 20th century English economic discourse
The article lays out a stepwise study algorithm of the linguo-cultural concept economic crisis in the English economic discourse. The algorithm is determined by a terminized name of the concept – word combination “econom...
Hieroglyphics of the alphabetic signs of French writing of the IX – early XXI centuries
The article investigates the alphabetic signs of the French writing IX – early XXI centuries from an ideographic position. For the first time in Romance linguistics letters of the French alphabet are treated as hieroglyp...
Types of Barack Obama presidential memoranda: structural characteristics.
The article devoted to the consideration of the structural features of different types of presidential memorandums of Barack Obama (2009-2015). Proposed a determination of presidential memorandum as a subgenre of adminis...