Alur Pemasaran Jamur Merang di Desa Cirejag Kecamatan Jatisari Kabupaten Karawang
Journal Title: Paspalum : Jurnal Ilmiah Pertanian - Year 2018, Vol 6, Issue 2
Abstract
Marketing agencies and marketing agencies perform their function in the product stream from the hands of producers to consumers who require the marketing costs. The size is determined by the cost of marketing functions that have been done by the respective marketing agencies, there is a difference allowing charges on any marketing process marketing agencies. The study aims to determine the marketing flow mushroom so obtained wars waged and marketing margins obtained each marketing agencies. The method used in this study is a survey, a sample of farmers by some 30 people of 120 population people and the way census of traders by 4 people, 4 people as many wholesalers and retailers by 12 people. The study was conducted from December 2012 to January 2013, the conclusions of this research are as follows: 1. Mushroom marketing channels at Cirejag village Jatisari district of Karawang Regency where one channel is from the manufacturer directly to consumers is the best marketing channels. This is due to the channels no additional marketing costs; 2. The role of the best marketing agencies and further enhance the value of the mushroom is the treatment of large traders, where sorting is done to sort out the treatment on the quality of the I and II quality adjusted on the size and cleanliness of the fungus itself; 3. The greatest marketing margins received marketing agency that collectors of Rp. 5,000. Because the purchase price is lower than non-farmers and additional marketing costs much less than the purchase price and the cost in marketing spend and wholesalers higher marketing margins obtained by Rp. 4,000
Authors and Affiliations
Erfan Erfan, Jaenudin Jaenudin
Keywords
Related Articles
- EP ID EP603801
- DOI 10.35138/paspalum.v6i2.87
- Views 185
- Downloads 0
Respons Tanaman Jagung (Zea mays L.) Hibrida Akibat Jarak Tanam Berbeda Pada Sistem Tatam Legowo (2:1) Dan Jenis Pupuk Organik Di Inceptisols Jatinangor.
The objective of this research was to find the best combination of plant spacing and organic fertilizer on the growth and yield of maize (Zea mays L.) Pertiwi-3 in Jatinangor. The experiment was carried outin Ciparanje e...
KEPUTUSAN PEMBELIAN LIDAH SAPI MATANG DARI PREFERENSI KONSUMEN DAN SIFAT ORGANOLEPTIK
Fluktuasi pembelian lidah matang oleh konsumen terkait erat dengan keputusan pembelian yang dilakukan oleh konsumen. Penilaian proses yang akan dilalui konsumen sebelum akhirnya memutuskan untuk membeli produk lidah mata...
ANALISIS PERSEDIAAN KOPI DALAM MEMENUHIPERMINTAAN PASAR (Studi kasus di Kelompok Tani Rahayu Kecamatan Pangalengan Kabupaten Bandung )
An analysis of the coffee supply to meet market demand, a case study in the "FarmersRahayu" Pangalengan, Bandung regency. Rahayu Farmer Group is one of the most advanced coffee producer compared with other farmer groups...
Pengaruh Pupuk Kompos Kulit Buah Kakao Dan Pupuk Tablet Terhadap Produksi Kakao (Theobroma cacao L.)
Cocoa is one of the estate crop whose role is quite important for the national economy, particularly as a provider of employment, income and foreign exchange. The high export opportunities of cocoa beans has not been fo...
STUDI PERBANDINGAN PROPIL TUMBUHAN AGROFORESTRY DI PERUM PERHUTANI DENGAN LAHAN MILIK DI KABUPATEN SUMEDANG
The purpose of this research is to compare and described the profile of agroforestry plant which exists in Perum Perhutani KPH Sumedang and in land of society possession in Kabupaten Sumedang. Beside to know the factors...