AN ANALYSIS OF MARKETING CONSTRAINTS AS PERCEIVED BY FLOWER GROWERS IN VARANASI DISTRICT OF UTTAR PRADESH

Journal Title: International Journal of Agriculture Sciences - Year 2017, Vol 9, Issue 26

Abstract

The present study was conducted in Varanasi district of Uttar Pradesh with the objective to identify the mode of marketing, sources of information and constraints faced by flower growers. A total of 60 flower growers were selected which constituted of 40 marigold growers and 20 gladiolus growers. The finding of the study revealed that majority of the respondents (66.67 %) sold their product directly in the market. The other farmers were the main source of information (65 %). Majority (65 %) of the respondents indicated high cost of insecticides and pesticides as the main constraints faced in production followed by pest problems (38.33 %). In case of marketing constraints the dominating constraint was fluctuation in the market price (100 %).

Authors and Affiliations

MOHAMMAD HASHIM, B. JIRLI, RAGHUVEER SINGH MEENA

Keywords

Related Articles

INFLUENCE OF DIFFERENT ORGANIC MANURES AND BIO-FERTILISERS ON MORPHOLOGICAL, FLORAL AND BULB TRAITS OF NARCISSUS (DAFFODIL Cv. SALOME)

Experiment was conducted with an aim to know the effect of different organic manures and bio-fertilizers on morphological, floral and bulb traits on Narcissus (Daffodil) cv. “Salome”. Seven different nutrient combina...

BIOMONITORING OF SEED MYCOFLORA CONTAMINATION OF FRESHLY HARVESTED IN MAIZE GROWING ZONE-I

Maize is of the main cereal produced. In this study the seed mycoflora of freshly harvested maize of zone-I were isolated by standard technique i.e. Agar plate method (APM) and Blotter plate method (BPM). A total of 9 ge...

STUDIES ONSHELF LIFE UNDER DIFFERENT STORAGE CONDITIONS OF FRESH OYSTER MUSHROOM (Pleurotus sajorcaju)

Storage studies for extension of shelf-life of fresh oyster mushroom in different containers viz., open vessels, polyethylene bags and paper bags at room temperature, house-hold cold storage system and refrigerator condi...

FARMERS ATTITUDE TOWARDS E-CHOUPAL: A CRITICAL INVESTIGATION IN GONDA DISTRICT OF UTTAR PRADESH

The e- Choupal is one of such innovative and imaginative ICT initiatives started in India by ITC Limited. This system provides farmers with information about latest market price of crop, up-to-date information on weather...

MASS TRANSFER DURING OSMOTIC DEHYDRATION OF SAPOTA (ACHRAS SAPOTA L.) FOR QUALITY ENRICHMENT

The osmotic dehydration was carried out with 40, 50 and 60o Brix sugar syrup at 40, 50 and 60 oC syrup temperature and constant syrup to sample ratio (5:1). The water and sugar diffusivity varied in the range from 1.39 x...

Download PDF file
  • EP ID EP183020
  • DOI -
  • Views 121
  • Downloads 0

How To Cite

MOHAMMAD HASHIM, B. JIRLI, RAGHUVEER SINGH MEENA (2017). AN ANALYSIS OF MARKETING CONSTRAINTS AS PERCEIVED BY FLOWER GROWERS IN VARANASI DISTRICT OF UTTAR PRADESH. International Journal of Agriculture Sciences, 9(26), 4328-4330. https://www.europub.co.uk/articles/-A-183020