An exploratory text analysis of the emerging intellectual structure of artificial intelligence-titled marketing publications
Journal Title: Management Research Quarterly - Year 2024, Vol 1, Issue 2
Abstract
This paper employs text analysis to investigate and gain a deeper understanding of the evolving intellectual structure of marketing publications on artificial intelligence. 50 papers titled "Artificial Intelligence" and "AI" from marketing journals from 2009 to 2023 were used for text analysis. Artificial intelligence-titled marketing research is in its early developmental stage. All the articles carry positive sentiments but exhibit shallow similarities. No precise key dimensions or clusters were detected. Two coherent and exclusive topics were found. This research employed various advanced text analysis techniques to systematically and objectively review artificial intelligence research in marketing. The results offer valuable insights into the emerging intellectual structure and the main thematic topics in literature.
Authors and Affiliations
Yinghong Susan Wei
Keywords
Related Articles
- EP ID EP769748
- DOI 10.63029/sf9va853
- Views 7
- Downloads 0
Innovation Culture and Millennial Characteristics: Determinants of Millennial Turnover Intention in the Banking Sector
Since Millennials form the largest part of today’s workforce, it is prudent to know Millennials' motivation and characteristics that support their retention. Based on data from 348 team leaders and line managers, a hiera...
The Impact of Green Human Resource Management Practices on Environmental Performance: The Moderating Role of Green Information Management Systems in Cambodian Manufacturing Firms
This study will investigate the relationship between the implementation of GHRM practices and its impact on EP in medium to large-scale manufacturing firms in Cambodia, with GIMS as a moderating variable. The design of t...
Sustainability in global industrial shipping chains: a positivist perspective of international relations
Supply chain sustainability has become a critical topic in management studies. It involves reevaluating performance and logistics practices by incorporating an increasing number of stakeholders to create a more socially...
Transformational Leadership and Business Continuity: A systematic review of empirical studies
Transformational leadership has emerged as a critical concept in management literature, characterized by vision, innovation, inspiration, and attentiveness to followers' needs. As businesses strive to adapt and thrive in...
The Superego of the City: Integrating Psychoanalytic Theory with Sustainable Urbanization in the Age of Industry 4.0
This article introduces the concept of the "superego of the city" by drawing on Freudian psychoanalytic theory to explore the ethical and moral dimensions of contemporary urbanization. As cities undergo rapid transformat...