AN INTEGRATED APPROACH FOR PRIORITIZING THE DEALERS ON THE BASIS OF ORGANIZATIONAL PERFORMANCE MEASUREMENTS
Journal Title: Endüstri Mühendisliği - Year 2019, Vol 30, Issue 1
Abstract
Large-scale organizations using the dealership system to serve in different geographic regions should measure and assess the performance of dealers according to various indicators to ensure the same service quality and efficiency of all dealers. These organizations need to evaluate the performance of the dealers by considering these indicators, called organizational performance criteria. In order to maintain the existence of the enterprises in a competitive business environment, the ranking of the dealers in terms of the organizational performance measurements and determining the unproductive ones to carry out research for these cases is very important. In this study, a two-stage integrated framework was used to solve the problem. In the first stage of the study, the Fuzzy Analytic Hierarchy Process (FAHP) method was used to determine the weight of organizational performance criteria. In the next stage, the decision matrix was constructed by taking the dealers as an alternative. Using the PROMETHEE method, that is based upon the pairwise superiority comparison between the alternatives, dealers were ranked according to the performance criteria. There is no accuracy in the organizational structures within the framework of the choice criteria and the linguistic expression of some of the choice criteria handled at the same time induce a more precise conclusion. Thus, within this study, to employ fuzzy logic in weighting the criteria is considered appropriate. The results were made more comprehensible thanks to visualization tools of PROMETHEE method.
Authors and Affiliations
Aylin ADEM, Gülsüm ALICIOĞLU, Metin DAĞDEVİREN
Keywords
Related Articles
- EP ID EP626475
- DOI -
- Views 83
- Downloads 0
AN APPROACH FOR EXTENDING PROMETHEE TO REFLECT CHOICE BEHAVIOUR OF THE DECISION MAKER
In this study, an approach based on PROMETHEE is developed to correctly reflect the choice behavior of the decision maker that is not explained by the utility theory. The prospect theory argues that losses have higher im...
AN ACADEMIC VIEW OF INDUSTRIAL ENGINEERING JOB IN TURKEY
An industrial engineering job gets attention both in the world wide and in Turkey. In this study, it is aimed to present the existing situations of working industrial engineers at industry and to reflect their thinking a...
RANKING OF MANUFACTURING INDUSTRY SECTORS IN TURKEY WITH THE HELP OF PROMETHEE MULTIMOORA AND SMAA-2 METHODS
In recent years, industrial sector has affected the competition policies of both developed and developing countries. Especially after the economic crises, the importance of the manufacturing industry has been emphasized...
THE COMPARISION OF THE FACTORIAL DESIGN EXPERIMENT AND TAGUCHI APPROACH USING THE DATA OF A PRODUCTION COMPANY
In this study, 2k fractional factorial design experiment and Taguchi approach which are used in product design of a company are compared. According to conclusion of these methods as the system performance is at maximum,...
SUPPLY CHAIN OPTIMIZATION IN LOCAL MODERN TRADE CHANNEL FOR PERSONAL CARE PRODUCTS
This study has been conducted with Supply Chain Department of Unilever. In order to make progress, current state of system is inspected and problem symptoms that lead to malfunction of management of supply chain are trie...