Analysing the Effectiveness of the Personality Symbols/Icons
Journal Title: Online Journal of Communication and Media Technologies - Year 2012, Vol 2, Issue 3
Abstract
Personality symbol can cover all the identifications of the brand. It can be the face or the soul of the company. Their effect on the brand image is huge. The research focuses on calculating the roles and effectives of the personality symbols. It aims to bring in suggestions for developing a successful personality symbols and lists advantages and disadvantages of different types of personality symbols. It does a detailed copy testing. Apart from conducting focus groups to analyse how the target market interprets the personality symbols it also conducts in depth interviews both with the advertising agencies and the targeted audiences.
Authors and Affiliations
Ipek Halim
Keywords
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- EP ID EP9906
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