ANALYSING THE PREFERENCES IN CUSTOMER BEHAVIOUR OF A NEW GENERATION OF CUSTOMERS THROUGH SMARTPHONES IN THE SOCIAL MEDIA ENVIRONMENT
Journal Title: Marketing Identity - Year 2018, Vol 6, Issue 1
Abstract
The huge development of computers, the Internet, mobile phones, and other information and communication technologies has fundamentally influenced how companies trade with each other and how they sell products to final customers. Nowadays, companies using e-commerce and entrepreneurship are working to make the best use of the benefits that e-commerce and e-business bring. The objective of the article is to evaluate the preferences in the customer behaviour of the new generation of customers on social media through their smartphones.
Authors and Affiliations
Mária Oleárová, Jakub Horváth, Martin Rígelský
Keywords
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