ANALYSIS OF FACTORS OF POSITIVE EMPLOYER BRAND FORMATION AMONG THE INTERNAL TARGET AUDIENCE
Journal Title: Вісник Київського національного університету імені Тараса Шевченка. Економіка. - Year 2017, Vol 1, Issue 190
Abstract
It has been proved that a positive employer brand is one of the major factors of improving of company competitive position on the market. Based on the essence of the concept of "brand" and taking into consideration the specificity of the social and labor relations, conceptual positions revealing the essence of the concept of "employer brand" have been formulated. The connectivity between employer brand and the level of employees' satisfaction of remuneration and work environment, availability of conditions for professional and career development, attitude of company management to employees has been established. Based on the research findings regression model of dependency of employer brand on factor characteristics has been developed. It has been concluded that in order to formation a positive employer brand among the internal target audience company management should give particular attention to working out competitive and fair compensation policy, creating conditions for professional and career development, as well attitude positively to employees.
Authors and Affiliations
Svitlana Tsymbalyuk
Keywords
Related Articles
- EP ID EP171133
- DOI 10.17721/1728-2667.2017/190-1/6
- Views 92
- Downloads 0
INFLUENCE OF THE STATE CREDITING IS ON PROMISSORY STRENGTH OF UKRAINE SECURITY
In the article is grounded necessity of realization of the state crediting for coverage of deficit of the state budget on the modern stage, the modern state of national debt of Ukraine is investigated and the analysis of...
Financial stability of insurance and its sources of support
The article describes theoretical aspects of determination of financial stability of insurance companies of Ukraine. It was found the main factors that influence the financial stability of insurance companies. Influencin...
TECHNOLOGY-CHANGE CHANGES: FOR UNIVERSITIES AND R&D-SECTOR
Technology change and the resulting increase in labour's productivityis the major contribution of bourgeoisie. Yet, as the path and the velocity of technology's evolution changes, the phenomenon induces systemic modifica...
STRUCTURE AND CHARACTERISTIC FEATURES OF THE SYSTEM OF MODERN RENT RELATIONS
The article investigates characteristic features of the system of modern rent relations. At the beginning of the article the author reveals structure of such relations associated with reproduction of natural, economic an...
THE DEVELOPMENT OF AUDIT ACTIVITY IN UKRAINE FOR THE EUROPEAN INTEGRATION PROCESSES
The author in the article analyzes the audit activity in Ukraine and the main directions of audit and audit services. In addition in the article identified the factors that affect these processes. Procedure "Due diligenc...