Analysis of Literary Text (At the Crossing of Ancient and New Rhetoric Theories).

Abstract

The article demonstrates a brief review of the ancient rhetoric theory and new rhetoric schools, based on structurally-semiotical methodology. Rhetoric is a part of humanities, found in the 5th century BC. In a wide sense it is a complex discipline, which studies the public speaking. From the second half of the 20th century it is found out as a science about conditions and forms of effective communication. Fiction also belongs to the objects of rhetoric. In a literature vector of rhetoric is balanced between ideas of beautiful and effective speech. In tractates of Aristotle, Cicero and others the conception of this science about forms of language influencing on the audience is rationalized. On the other hand, in the works of Quintilian the beauty of expression is a main measure of rhetorical practice. New rhetoric schools of the 20th century also correspond to figurativeness of the literary text in a first place. However, as the conceptions of U. Eco, Yu. Lotman and others demonstrate, formalism has found the connection with a factor of success of an expression. On the level of literary text, communication can be considered effective in conditions of decoding the intentions of an author, which are coded through the rhetorical strategies, embodied in diverse formal means. Representatives of Saint Petersburg school (P. Buharkin, E. Matveev and others) view rhetoric as a part of literary theory, which studies the communicative strategies of artistic language on the level of their correlation with the writer’s intention and the reader’s reception. From the point of view of historical poetics (S. Averintsev, A. Mykhailov), rhetoric is a culture of a tradition-driven "ready word". The author of the article substantiates the use of rhetorical analysis in Ukrainian literary science within the framework of Franco's studies research in particular.

Authors and Affiliations

O. O. Shostak

Keywords

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  • EP ID EP441363
  • DOI -
  • Views 163
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How To Cite

O. O. Shostak (2017). Analysis of Literary Text (At the Crossing of Ancient and New Rhetoric Theories).. Вісник Житомирського державного університету імені Івана Франка, 86(2), 144-151. https://www.europub.co.uk/articles/-A-441363