ANALYSIS OF STRATEGIC PORTFOLIO OF THE HOTEL BUSINESS ENTERPRISE
Journal Title: Проблеми системного підходу в економіці - Year 2018, Vol 2, Issue 64
Abstract
Nowadays, management of the hotel business enterprises faces a number of negative factors that shape the main conditions and factors of entrepreneurial activity and high-performance achievement. Ensuring rational and efficient management at an enterprise over a long period of time requires the elaboration and evaluation of possible alternatives for the development of an enterprise’s business and identifying the optimal ones among them. Analysis and evaluation of strategic portfolio of the hotel business enterprise using the Boston Consulting Group (BCG) Matrix are one of the most important tools for strategic management in identifying strategic alternatives to enterprise development. A well-formed strategy allows obtaining a significant amount of profit in the long run by using the position of goods (services) offered by the hotel enterprise in the market. Within the framework of the study of the practice of forming and applying alternative strategies for ensuring the competitiveness of hotel business enterprises, there was conducted analysis of 21 enterprises of hotel industry from 10 oblasts of Ukraine (Vinnytsia, Volyn, Dnipropetrovsk, Zakarpattia, Lviv, Ternopil, Kharkiv, Kherson, Khmelnytskyi, Chernihiv) and Kyiv for 2014–2015, taking into account the category of hotels (5 * – 1 *). The construction of the matrix was accomplished according to two main factors: the growth rate – the market share of net income from the sale of products (services) of hotel enterprises in 2015. Competitive positions of a product (service) of a strategic business unit in the sphere of hotel services were determined.
Authors and Affiliations
L. D. Zavidna
Keywords
Related Articles
- EP ID EP516958
- DOI -
- Views 123
- Downloads 0
INNOVATIVE APPROACHES TO USE MARKETING INSTRUMENTS IN TOURIST BUSINESS
Effective work of travel companies in the domestic and foreign markets requires knowledge and consideration of objective market laws, the ability to organize regular receipt and operational use of market information, the...
INFLUENCE OF RISKS ON THE SYSTEM OF AN ENTERPRISES ECONOMIC SAFETY IN CONDITIONS OF CYCLIC ECONOMIC DEVELOPMENT
In the article, the features of the cyclical development of the economy are investigated due to the presence of various unexpected and random shock effects on the economy, which cause changes in the main macroeconomic pa...
SOFT MANAGEMENT OF NON-SYSTEM SOCIAL-CULTURAL INTEGRITY
In the context of the development of the historical process, the features of the transformations of non-systemic sociocultural integrity are analysed. The essence of the transformation of the environment of sociocultural...
SYSTEM DYNAMICS MODELING OF THE TRANSPORT AND LOGISTICS FLOWS OF THE PRODUCTION AND SALES SYSTEM
The purpose and object of research. The purpose is the formulation of the problem of System Dynamics modeling of transport and logistics flows of the production and sales system on the basis of generalization and formali...
PROBLEMS OF DETERMINATION METHODS FAIR VALUE OF ASSETS AND LIABILITIES
The researches on sustainable development mainly focus on macrosystems like a country, a region or a group of countries. Issues of sustainable development (SD) management such as undeveloped methodology of SD analysis, t...