Analysis of the implementation of marketing management in domestic enterprises
Journal Title: Економіка. Фінанси. Право - Year 2017, Vol 6, Issue
Abstract
The essence of marketing management is revealed and recommendations for the implementation of marketing management in domestic enterprises in the current economic conditions on the example of "Odyeteks" are presented and developed.
Authors and Affiliations
Mykola Yuriiovych Yehorov, Tetiana Volodymyrivna Averikhina
Keywords
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