Analyzing a new paradigm for Ayurvedic products in Noida (NCR region): - Factor analysis Approach.
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 1
Abstract
This paper is an attempt to identify the basic factors that are responsible for changing mindset of consumer behavior of Noida (NCR region) customers, from chemically processed products and medicines to Ayurvedic products. Consumers are showing a remarkable change in their buying and consumption pattern. Changing buying behavior represents a transformational change in attitude towards chemically processed products and related process to shift for the Ayurvedic product. Retail stores and their shelves are now showcasing distinguished aroma and eliteness in suggesting with printed indulgence for ayurvedic product for selection and consumption for better health. This research uses the statistical approach of factor analysis for generating factors responsible for changes.
Authors and Affiliations
Dr. Gurvishal Sinha
Keywords
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- EP ID EP409408
- DOI 10.9790/487X-2001012227.
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