Anchorperson: An Emerging Phenomenon in the Electronic Media
Journal Title: Online Journal of Communication and Media Technologies - Year 2013, Vol 3, Issue 3
Abstract
This research study mainly focuses the imprudent role of the anchorpersons working in different news and current affair channels as an emerging phenomenon in electronic media. The study is designed to investigate the perceptions of audience members regarding the role of anchorpersons in different TV talk shows. In this study, it is hypothesized that the anchorpersons are biased toward certain political parties/groups and try to impose their own point of view on the panel and ultimately on the viewers; and they are not following the basic ethics of fairness and objective approach that is the fundamental duty of the information media. Descriptive survey research technique was used to find out what exists at the moment in the audience‟s perception about anchorpersons. Two hundred forty respondents were selected through proportionate stratified random sampling technique. Gender and level of education was used as strata for selection of appropriate sample for this study. The researcher used closed ended questionnaire to obtain the opinion of the audience regarding the role of anchorperson in TV talk shows. The empirical indicators of the study confirmed that anchorpersons were lacking professional experience and violate media ethics. The respondents believe that the anchorpersons often try to dictate the audience by imposing their own point of view. They are not only giving the analysis but also determine the direction. They violate professional ethics by slanting the facts and biased analysis. They often used derogatory words for the panel and ask personal question to prove them guilty. Overwhelming majority of the respondents believe that anchorpersons have become agent provocateurs.
Authors and Affiliations
Muhammad Khalil Khan| International Islamic University Islamabad, Pakistan, Farish Ullah Yousafzai| University of Gujrat, Pakistan
Keywords
Related Articles
- EP ID EP9951
- DOI -
- Views 310
- Downloads 20
The Emerging Cyber Media: The beginning of a New Media and the end of Old Media
One of the effects of modern technology and the avalanche of internet-based media modalities is making the world a global village. One is connected to the rest of the world with a click of the mouse or a tap on the mob...
“Keep in mind that I will be improvingâ€: The Opening Post as a Request for Absolution
Creating, sharing, and critiquing user-generated content are increasingly common practices in online environments, as users become active producers, reviewers, and promoters, not just consumers, of content. This paper...
Readers’ Perceptions of Leading Vernacular Dailies in Ahmedabad, (Gujarat, India)
The vernacular Indian print Industry is growing at a dynamic pace. With the readers today getting an array of options to choose from and the intensified competition between the players in the vernacular print industry,...
Investigation into Stakeholders’ Influence on the Environmental Strategies of Oil Companies - A Case Study of PetrobraHenrique Barros de Cerqueira Paes
Abstract In the oil industry, reputations of companies have been increasingly challenged as the combustion of fossil fuels has been perceived to be changing the climate and threatening society. Scholars have developed i...
Islamic Gardens with a Special Emphasis on the Ottoman Paradise Gardens: The Sense of Place between Imagery and Reality
Paradise represents beauty and happiness in almost every culture. It has contributed to shape the history of mankind and colored public perception. This paper explores paradise gardens in Ottoman culture. The research u...