Application of Management Information System in Marketing University Degree Programmes - A case study of Kenyan Universities
Journal Title: International Research Journal of Computer Science - Year 2016, Vol 0, Issue 0
Abstract
There is an increase in demand for university education in Kenya. This is as result of many Kenyans being more informed on the importance of having higher education qualifications. As the demand grows, Universities have aggressively capitalized on enrolling as many students as their capacity can allow. With such trends, many students get enrolled into degree courses they had little or no information about. From the study we established that many students do not get adequate information about the University degree programmes prior to their admission. Application of Management Information System can enable students to acquire adequate information about university degree programmes. Our study was motivated by the need to have adequate information on degree programs that students choose to do. The model proposed in this study can be adopted by our Universities to enable more students to have access to adequate and relevant information. Simple random sampling procedure was used to gather data from targeted population. We sampled 77 students and got responses from 77 students. 54 students did not have prior knowledge about the courses they were undertaking. The results were used to show inadequate access to relevant information. The study proposes the adoption of MIS as a marketing tool for University programmes. The prototype was developed using Entity framework code first design and MVC 3.
Authors and Affiliations
Charles K. Gitonga
Keywords
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