Applying the Concept of Public Utility in Petrol Stations Placing: Geo-Marketing Approach
Journal Title: Економічний часопис Східноєвропейського національного університету імені Лесі Українки - Year 2016, Vol 2, Issue
Abstract
The problems of reasoning of placing the petrol stations with the help of the concept of public utility by means of geo-marketing analysis are studied in the article. The theoretical basis of defining and interpretation of territory marketing is formulated. The geo-marketing aspect of applying the concept of public utility in placing the petrol stations is revealed.
Authors and Affiliations
Kovalchuk Svitlana
Keywords
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- EP ID EP433187
- DOI 10.29038/2411-4014-2016-02-36-41
- Views 158
- Downloads 0
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