Aproximación a propuesta de estrategias innovadoras para mejorar la imagen institucional (Approach to the proposal of innovative strategies to improve institutional image)
Journal Title: Gestiones. - Year 2023, Vol 3, Issue 1
Abstract
Abstract: The approach of a proposal on a program of innovative strategies to improve the institutional image included a total of 50 teachers: 10 from each of the fiveprivate educational institutions in the city of Chiclayo Peru (each educational institution from a different socioeconomic stratum, so that the sample was representative); the proposal put forward seven strategies based on 12 proposals byRamos & Valle (2020). The proposal was determined by percentage choice for each strategy with scores from 1% to 100% with respect toto each of the seven strategies, resulting in three innovative strategies for having percentages greater than the average (60%) of the seven innovative strategies. The proposal presents three strategies in the following order of priority: Differentchannelsforcommunicateyour messages; Advertising through different options and Occupying a space in the audience's mind.
Authors and Affiliations
Ruby Emerald Silva Herrera Maria of the Pillar Bustamante of Ordinola Yonathan Mario Gonzales Ttito Juan Peter Soplapuco-Montalvo
Keywords
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- EP ID EP761450
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