BANK LOCATIONAL SPREAD – A REVIEW
Journal Title: GJRA-Global Journal For Research Analysis - Year 2018, Vol 7, Issue 5
Abstract
The location of a service provider and the channels adopted to meet the target customers are the two decisions involved in service marketing management. These decisions have pointed relevance to services, as very often they cannot be stored and have to be performed and consumed at the same point. The place of service provider is also important as the environment at which the service is delivered and how it is delivered is part of the perceived values of the service. The study observes that there is positive relationship between number of branches and population in the specic area. The analysis reveals that there is a negative relationship between population and number of villages in a specied block. It can be said that the population is not evenly spread in villages in the selected blocks. It can be safely concluded that branch expansion in the study area depends on the population and total area of the blocks. Lesser preference is given for the variables such as number of industries, villages and cropping area.
Authors and Affiliations
Dr. R. Balasubramani, Kanmalar. R
Keywords
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