Behavior changes and binding communication for Mediterranean littoral preservation. Controlling variables with an experimental approach
Journal Title: ESSACHESS - Journal for Communication Studies - Year 2013, Vol 6, Issue 1
Abstract
The action-research Ecogestes aimed at improving the communication strategy used by the « ambassadors of the sea » to promote Mediterranean littoral preservation behaviors among sea users. With an experimental approach, a new methodology was devised and its impact was evaluated. Throughout the presentation of this action-research, we will illustrate the way researchers chose to control experimental variables and reduce noise in observed effects.
Authors and Affiliations
Séverine HALIMI-FALKOWICZ| Maître de Conférences, IRSIC, Aix-Marseille Université, FRANCE, Anne BILLER| Doctorante, IRSIC, Aix-Marseille Université, FRANCE
Keywords
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