BLOCKCHAIN IN INNOVATIVE MODERNIZATION OF MARKETING-LOGISTIC PROVIDING ENTERPRISES
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2018, Vol 23, Issue 8
Abstract
The problems of using blockchain as a tool of innovative changes in marketing-logistic providing of enterprises in production and trade chains are explored. There are three levels in the interpretation of the concept of blockchain: blockchain-innovation, blockchain technology and blockchain of “blocks”, classification types of blocks according to the level of access, processing of transactions and categories. Characteristics of the influence of blockchain-technologies on marketing-logistic providing of enterprises in production-trading chains are presented. The principles of formation of the strategy of implementation of the blockchain system in the activity of enterprises are given, evaluation of the level of preparation of blockchain technologies for adapt to application in marketing-logistics providing of enterprises; refined sequence of adoption of the basic technologies blockchain.
Authors and Affiliations
K. L. Semenov
Keywords
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