BRAND MANAGEMENT OF RURAL TERRITORIES OF THE SOUTHERN REGION
Journal Title: Науковий вісник Херсонського державного університету. Серія: Економічні науки - Year 2018, Vol 28, Issue 2
Abstract
The article analyzes the theoretical foundations of brand management, reveals its essence in object-objective and process manifestations. The marketing and management tools for expanding the tourism brand of rural territories of the Southern region are proposed. Developed and presented, as an object of brand management of typically rural (agrarian) territories, an agro-food brand project
Authors and Affiliations
I. A. Pavlova
Keywords
Related Articles
- EP ID EP533029
- DOI -
- Views 138
- Downloads 0
THEORETICAL ASPECTS OF MODERNIZATION OF THE COMMODITY CIRCULATION SPHERE AS A COMPLEX SOCIO-ECONOMIC SYSTEM
The article is devoted to the research of theoretical aspects of the modernization of the commodity circulation sphere in economic theories. The current stage of development of the commodity circulation sphere is charact...
THE MECHANISM OF STATE REGULATION OF THE ORGANIZATION OF THE WAGE DIFFERENTIAL ASPECTS
In modern conditions, the organization of remuneration is a complex and multilevel process in which the interests of all subjects of social and labor relations (workers, employers, the state) are intertwined, market and...
РЕГІОНАЛЬНІ АСПЕКТИ РОЗВИТКУ АВТОТРАНСПОРТНИХ КОМПЛЕКСІВ
Стаття присвячена визначенню регіональних аспектів функціонування автотранспортних комплексів регіонів. Розглянуто розвиток автотранспортних перевезень у регіонах України. Для визначення ефективності функціонування регіо...
BRAND MANAGEMENT OF RURAL TERRITORIES OF THE SOUTHERN REGION
The article analyzes the theoretical foundations of brand management, reveals its essence in object-objective and process manifestations. The marketing and management tools for expanding the tourism brand of rural territ...
MULTIPLE ANALYSIS OF GLOBAL SUSTAINABLE DEVELOPMENT
The article reflects the basic problems of “measuring” of sustainable development indexes and construction of the system of adequate indicators for its quantitative estimation. A canonical analysis is conducted on the ba...