BRANDING STRATEGY OF THE UNITED TERRITORIAL COMMUNITIES OF THE SOUTHERN REGION
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2017, Vol 22, Issue 12
Abstract
Based on the analysis of quantitative and qualitative characteristics of the united territorial communities (UTC) of the Southern region, a strategy for creating their brands is proposed. This strategy is based on a certain socio-economic basis, which reflects the geographic location, the available resource potential of communities, regional, natural-climatic, historical, sociocultural and other features of their development. On the basis of the results of the study, brand projects of joint territorial communities have been identified that can be used to prepare plans and programs for their development.
Authors and Affiliations
I. O. Pavlova
Keywords
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