Building a strategy for the development of a university using the methodology of strategic sessions on the example of the Academy of Fine Arts in Łódź
Journal Title: Marketing Instytucji Naukowych i Badawczych - Year 2019, Vol 32, Issue 2
Abstract
The aim of the article is to present the methodology of building an organization strategy which the author has been working on for 8 years.. Although the article is based on the case study of the Academy of Fine Arts (ASP) in Łódź, in which the author conducted a series of strategic sessions, the methodology itself is universal and can be successfully applied both in enterprises, non-profit organizations and offices. The size of the organization or industry is also irrelevant. The author applied the described method in international corporations, no-profit organizations as well as kindergartens whose teams worked on the concept of development of their organizations. The article presents a full process of creating a strategy, however, due to the limit of pages imposed by the publishing house, only selected methods used during strategic sessions are described.
Authors and Affiliations
Piotr Mikosik
Keywords
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- EP ID EP602950
- DOI 10.2478/minib-2019-0032
- Views 65
- Downloads 0
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