Business Strategy and Marketing Management of a Multinational Organization Development

Journal Title: Journal of Business Management & Economics - Year 2017, Vol 5, Issue 2

Abstract

Unilever Bangladesh Limited, a fast moving consumer goods company, engages in the manufacture and distribution of home care products, personal care products, and foods. It offers household care, fabric cleaning, skin cleansing, skin care, oral care, hair care, and personal grooming products, as well as tea based beverages. The company was formerly known as Lever Brothers Bangladesh Ltd. and changed its name in December 2004. Unilever Bangladesh Limited was founded in 1964 and is based in Dhaka, Bangladesh. Unilever Bangladesh Limited operates as a subsidiary of Unilever Public Limited Company. Unilever believes profitable growth should also be responsible growth. That approach lies at the heart of their business model, driven by sustainable living and the Unilever Sustainable Living Plan. It guides their approach to how they do business and how they meet the growing consumer demand for brands that act responsibly in a world of finite resources. Their business model begins with consumer insight that informs brand innovation, often with partners in their supply chain, to create products they take to market supported by marketing and advertising across a range of distribution channels.

Authors and Affiliations

Aliya Parvin

Keywords

Related Articles

A New Transparent Way to Perform Competition, Market Structure and IPR Portfolio Analyses: Analysis of the Dynamics of Trademark Competition in Finland as a Case Example

The paper presents a new way to perform IPR portfolio analyses (trademark and patent analyses) and other market structure analyses. Trademark and patents analyses become more significant for the development of companies,...

Democracy and Economic Growth

This paper discusses the relationship between regime type and economic development. Since all the developed countries in the world today are all democracies, people may argue that a democracy regime is the essential fact...

An Evaluation of Customers’ Expectations and Perceptions of Service Quality: Case of Saudi Banking System

The customer satisfaction has been broadly considered as driver of company's success and financial performance in all types of businesses. So, Services' firms have been improving the provided services to meet their custo...

Exploratory Factor Analysis Forthe Smes’ Exporting Activitiesin Southern Area of Vietnam

Vietnam has been joined into Word Trade Organization since 2007 and therefore the country needs to take into account a lot of international trading framework but it also brings higher opportunities to explore other marke...

Russian Roulette:Survival of Foreign SMEs in Emerging Economies During Crisis -Evidence from Romania

The survival circumstances for foreign SMEs in emerging economies during an economic crisis are extremely difficult. In this research we focus on examining underlying firm and corporate level characterisctics, which are...

Download PDF file
  • EP ID EP321021
  • DOI 10.15520/jbme.2017.vol5.iss2.240.pp01-07
  • Views 122
  • Downloads 0

How To Cite

Aliya Parvin (2017). Business Strategy and Marketing Management of a Multinational Organization Development. Journal of Business Management & Economics, 5(2), 1-7. https://www.europub.co.uk/articles/-A-321021