Business Strategy and Marketing Management of a Multinational Organization Development
Journal Title: Journal of Business Management & Economics - Year 2017, Vol 5, Issue 2
Abstract
Unilever Bangladesh Limited, a fast moving consumer goods company, engages in the manufacture and distribution of home care products, personal care products, and foods. It offers household care, fabric cleaning, skin cleansing, skin care, oral care, hair care, and personal grooming products, as well as tea based beverages. The company was formerly known as Lever Brothers Bangladesh Ltd. and changed its name in December 2004. Unilever Bangladesh Limited was founded in 1964 and is based in Dhaka, Bangladesh. Unilever Bangladesh Limited operates as a subsidiary of Unilever Public Limited Company. Unilever believes profitable growth should also be responsible growth. That approach lies at the heart of their business model, driven by sustainable living and the Unilever Sustainable Living Plan. It guides their approach to how they do business and how they meet the growing consumer demand for brands that act responsibly in a world of finite resources. Their business model begins with consumer insight that informs brand innovation, often with partners in their supply chain, to create products they take to market supported by marketing and advertising across a range of distribution channels.
Authors and Affiliations
Aliya Parvin
“Artificial Rainmaking by using high power laser initiation endothermic reaction, in a way of Natural Lightning Phenomena through Air Craft, in a large scale, in the atmosphere”
After lightning, precipitation is formed by endothermic reaction and ionization process in the atmosphere, it is well known process. These same natural lighting phenomena occur in the atmosphere by high power laser which...
Recommendations for Enhancing Student Satisfaction with Service Quality of Dormitory at Lac Hong University
According to statistics by the Ministry of education and training announced the end of 2016, there are about 400 universities, colleges, with about three million students are studying at the universities, colleges. Of th...
Analysis of Impediments to Nigerian Press Freedom: Implication on the National Development
This paper focuses on the importance of press freedom, as a fundamental human right that is necessary in every society, especially in Nigeria. Freedom of information and expressions is imperative for the functioning of a...
The Impact of Transatlantic Trade and Investment Partnership (Ttip) On the usa and European Union Strategic Cooperation
The main aim of the paper is presentation of the impact of TTIP on the USA and European Union strategic cooperation. It has been emphasized that the talks will make reducing regulatory barriers. New agreements to remove...
Firm and Borrower Characteristics for Performance of Micro and Small Enterprises (MSEs): Evidence from Micro Finance Institutions (MFIs) in Uganda
Most SMEs lack collateral security which is required by commercial banks to access credit and as a result, they end up borrowing from MFIs. The study aimed to identify to what extent firm and borrower characteristics inf...