BUSINESS STRATEGY IN INNOVATIVE AND NON-INNOVATIVE COMPANIES OF VARIOUS SIZES
Journal Title: Problems of Management in the 21st Century - Year 2015, Vol 10, Issue 2
Abstract
The influence of innovation upon the competitive advantage of companies seems to be an actual issue worth examining. That’s why it is interesting to investigate the various aspects of the strategies pursued by companies classifed as innovative or non-innovative. The aim of the research was to check whether the differences between enterprises can be traced back to their sizes or should rather be derived from their unique characteristics. In order to test the hypotheses, the correlations (established on the basis of the Kendall’s tau-b correlation coeffcient) between specifed research areas and the size of the company were calculated for the two groups of companies (innovative and non-innovative). The study was conducted using the PAPI technique and the 5-point Likert scale. The research sample included two groups of companies – innovative (88 companies) and non-innovative (34 enterprises). The respondents in the survey included company managing staff. Presenting the fndings of the research, it can be pointed out that in a group of innovative companies no distinctness regarding the primary objectives of strategy could be demonstrated. Only the correlations between the size and risk of the business and the implementation of global expansion strategy can be considered. Companies that are not oriented to innovation, however, signifcantly differ only regarding to strategy formalisation, which increases with the organisation’s growth. The main research fndings proved that there is a lack of noticeable differences in the strategies of innovative and non-innovative companies analysed in terms of their size.
Authors and Affiliations
Joanna Radomska, Letycja Sołoducho-Pelc
Keywords
Related Articles
- EP ID EP32197
- DOI -
- Views 367
- Downloads 0
COMPLEXITY IN MANAGEMENT: OPPORTUNITY OR THREAT?
Complexity is a new way of thinking about the world (Snowden Boone, 2007). Some of the attributes of complex phenomena is uncertainty, non-linearity, self-organization, turbulence, and unpredictability. In the situation...
EXAMINATION OF ETHICAL PROCUREMENT THROUGH ENTERPRISE EXAMPLES
Today’s business world is affected by the 21st century’s processes, like globalization, fluent online attendance, digitalization and their direct consequence depersonalisation. The authors are motivated by these facts a...
DISPARITY IN THE EMPLOYMENT SPHERE: THE MEASUREMENT OF PAY GENDER DISPROPORTION
The labour price or the compensation for work as a fundamental basis of any working activity influences the labour market actors’ behaviour. The level and structure of pay along with labour costs are significant macro-...
FUNCTIONAL HEALTH ASSESSMENT AS THE DETERMINANT OF SOCIAL CARE MANAgEMENT
The aim of this study is to assess the functional state of health for elderly residents in Poland. The analysis has been using the data from the survey “Social Diagnosis” carried out in 2013, in Poland. The research co...
INtegrated taleNt MaNageMeNt – a challeNge Or NeceSSIty FOr PreSeNt MaNageMeNt
The current highly competitive and unstable business environment, the requirements of the knowledge society and the development of new technologies is a reality which presents new challenges directed at various areas of...